I get cross when I see people talking about social media as if it was a one way communication. Who likes someone who only talks about themselves, here is a bried list I wrote in 2012 about what I use Facebook for, I add the blue sections quickly this morning as I came on to do this post. There will be more things I am sure if I spend time on this.
What do I and my business get out of Facebook and to some extent twitter, (my two accounts are linked)
- Connection with the customers
a) What are they buying and where
b) What are they feeling
c) What am I doing
d) What offers have I got
e) Tell them my news
f) Direct them to something here else on the web, MY site, my blog, youtube channel
g) Creating a group so that customers can chat to themselves and answer each other’s questions, and show each other how my business has helped them
h) Offering advice to people who don’t know my company by being in other related groups.
1a Running my design team by using a closed and secret group
- Connection with my suppliers
a) What are they selling
c) New products
d) Letting potential customers know I stock this brand.
- Connection ( well watch from a distance) with my opposition
a) What shows are they doing
b) what offers have they got?
c) new products
- Connection with my support network/ working alone this important
a) What events are on ie WEB events
b) Snippets from business gurus
c) Share an achievement
d) Ask for advice…where can I get type questions
- Connect with the Media
a) a recent post re being nominated for an award got me an interview on BBC Humberside
b) the bbc guys are the ones I watch and they all post what they want to talk about today/tomorrow so gives you chance to join in (sure others do the same)
c) watching and talking to magazines
To me facebook is like section of the wider web where I can decide who I want engage with and do it quickly and on a regular basis
Yes I probably spend far too much time on facebook but at the moment that is where I am getting results.